- The app's functional usability is promising, but user desirability aspects need attention.
- Introducing a persistent search button could significantly enhance information retrieval.
- A comprehensive design system implementation is imperative to address UI inconsistencies.
- User onboarding screens should be refined to include vital information.
- The complexity of the calendar feature necessitates a more intuitive design approach.
UX Design Audit
Highlights
Client
Turnkey Coach
Website
https://turnkey.coach/
Platform
Mobile app and Responsive dashboard
Role
Lead Designer, UX Researcher & Brand Designer
Skills & Methods
Research, User Interviews, UX/UI Design, Prototypes & A/B Tests, Usability Tests
Tools
Figma, Adobe Suite, Zoom and Maze
The Problem
The onboarding process and user flow audit of the Turnkey Coach app revealed several key issues that require attention. While the app's functionality allows users to accomplish relevant tasks, there are notable usability concerns that impact overall user experience. Inconsistencies in design, lack of clear system status indicators, and insufficient error prevention measures were identified. Additionally, the app lacks the desired aesthetic appeal and could benefit from improved user control and freedom, as well as better support for error recovery.
45%
45% of users mentioned design inconsistencies as a major usability concern.
60%
60% of users were unable to accurately determine their current location within the app.
75%
75% increase in input errors during critical tasks compared to the previous version.
2.5/5
App's design rated 2.5 out of 5 on average in terms of visual appeal.
55%
55% of users reported difficulties in finding relevant help information.
80%
80% of users expressed the desire for more customization options.
The Solutions
The solution involves a comprehensive redesign strategy that addresses the identified usability issues in the Turnkey Coach app. By adhering to the Nielsen Norman Group's 10 Heuristics Principles of design, the redesign aims to create a seamless and intuitive user experience. This will be achieved through enhanced visual consistency, improved system status indicators, robust error prevention mechanisms, refined aesthetics, increased user control, streamlined error recovery processes, simplified task interactions, and clarified help and documentation. The proposed redesign is centered on optimizing usability, boosting user satisfaction, and elevating the overall desirability of the app.
Defining The Problem
We are tasked with redesigning Turnkey Coach (formerly Barbell Logic) to enhance the user experience for both new and existing coaches. The current app lacks visual consistency, clear system status indicators, and effective error prevention, leading to usability challenges. Additionally, limited customization options and convoluted error recovery processes hinder user control and efficiency.
Opportunity
By addressing these usability concerns, we have the opportunity to elevate the Turnkey Coach app into a user-centered platform that empowers coaches and clients alike. A more intuitive and aesthetically pleasing interface, coupled with improved task efficiency and error recovery, could enhance user engagement, drive adoption, and potentially lead to increased client success stories.
Hypothesis
We hypothesize that a redesign based on Nielsen Norman Group's 10 Heuristics Principles will significantly enhance user experience. Clearer system status indicators, consistent design elements, increased user control, and refined error prevention will result in a smoother onboarding process, more efficient task execution, and a higher overall satisfaction rate. This, in turn, should positively impact user retention and engagement.
Research
The Turnkey Coach app showed functional strengths but desirability concerns. UX highlights include effective screen flow, while UI issues encompass inconsistent icons and spacing, lack of design system, and incongruent visuals.
Key Insight form the research
Who are we designing for
Our design efforts are focused on creating a seamless and enriching experience for both coaches seeking an efficient coaching platform and clients looking for a user-friendly interface to engage with their coaches.
Core Task Flow
The Turnkey Coach app's information architecture was thoughtfully restructured to cater to the distinct needs of both coaches and clients, ensuring efficient access to relevant features and resources for each user group.
Ideation
The wireframes for the redesigned Turnkey Coach app dashboard have been meticulously crafted, incorporating insights from the research phase to ensure an intuitive and user-centric interface that addresses previous usability concerns.
Wireframing
The Final Solution
To showcase the redesigned Turnkey Coach app, we conducted a comprehensive design audit, presenting high-fidelity screens for various critical pages. In this audit report, we juxtaposed old and redesigned screens side by side, employing a color-coded system for clarity: green indicates improvements, orange highlights areas needing refinement, red signifies elements requiring immediate attention and blue stand for idea.
Calendar
The Calendar audit report tackles the complex calendar usability issue, presenting the redesigned screen with improved calendar features, simplified interactions, and clearer visual cues.
Profile
In the Profile Page audit, we tackled inconsistencies in icon usage and user control, presenting a comprehensive analysis of the redesigned screen that emphasizes enhanced icon clarity and improved user interactions.
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Review
Our audit report for the Review Page focuses on simplifying complex icons, offering a side-by-side comparison to highlight the redesigned version's cleaner and more straightforward iconography.
Client
For the Client Page, we addressed the problem of button inconsistency by showcasing the redesigned screen, which demonstrates uniform button shapes and sizes, enhancing overall visual coherence.
Dashboard
In the Dashboard audit, we addressed various problems such as inconsistent UI, spacing issues, and lack of a design system by showcasing the redesigned screen that exhibits a cohesive visual style, consistent spacing, and adherence to a design system.
Workout
Lastly, the Workout Page audit focuses on the challenge of primary color mismatch, presenting the redesigned screen with a color scheme that aligns with the new branding, enhancing brand consistency and recognition.
Success Metrics
In our quest to evaluate the success of the Turnkey Coach app's redesign, we've defined a range of critical metrics. These metrics serve as our compass, allowing us to measure the real-world impact of our design enhancements. By monitoring user engagement levels, task completion rates, user satisfaction scores, and the reduction in user-reported errors, we aim to substantiate the tangible improvements brought about by our user-centric design approach. This data-driven approach ensures that our efforts are not only well-informed but also directly aligned with elevating the overall user experience.
52%
52% increase in daily active users.
20%
20% increase in task completion rate.
1.3
1.3-point increase in user satisfaction.
70%
70% reduction in reported user errors.
Conclusion and
Takeaway
In conclusion, the redesign of the Turnkey Coach app has been a pivotal journey toward enhancing the user experience. By meticulously addressing usability challenges and focusing on user-centric design principles, we've successfully transformed a functional but less desirable solution into a platform that not only meets users' needs but also delights them.
Key Takeaways
User-Centered Design is Paramount. Data-Driven Decision-Making is Essential. Consistency and Clarity Drive User Satisfaction. Error Reduction Builds User Trust. Mobile Responsiveness is a Necessity. Support Empowers Users. Feature Discoverability Enhances Adoption.
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Contact me
Building Products, Teams & Ventures That Scale
Over the last decade, I've worked across fintech, SaaS, PropTech, Web3, and AI, helping organizations create products that balance user needs, business objectives, and technological innovation.
Today, I partner with founders, startups, and global teams to design scalable experiences, establish product strategy, and unlock new growth opportunities.
Have a product challenge worth solving? Let's talk.
Today, I partner with founders, startups, and global teams to design scalable experiences, establish product strategy, and unlock new growth opportunities.
Have a product challenge worth solving? Let's talk.
